An orange is just an orange, until you see a Sunkist~! That is the power of branding. Seeing a Sunkist little blue sticker gives us the confidence to pick up that particular orange, and not just any oranges. Before we pay for it at the check out counter, we already can smell it, and taste it in our mouth, simply by seeing that blue sticker.
The brand promises us a certain type of taste, and a cetrain type of quality.
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